About
Fathom Analytics is a paid website analytics service that brings visitor counts, popular pages, referral sources, campaigns, and conversions into a single dashboard. It uses a JavaScript snippet or platform-specific installation and does not use analytics cookies. Teams can filter reports, view current traffic, combine multiple sites in an overview, and send scheduled email summaries. It focuses on straightforward website measurement for businesses that want a smaller reporting workflow than a full advertising analytics suite.
Editor's note
Fathom’s focused dashboard suits website owners and agencies that need everyday traffic and conversion reporting. Google Search Console adds search metrics, but those records cannot be linked to individual Fathom event completions. Check the shared pageview/event allowance and paid-plan requirements before choosing a tier.
Key features
- Single-page traffic dashboard with pages, referrers, devices and current visitors
- Configured event and revenue tracking for signups, clicks and purchases
- Campaign reporting with UTM parameters
- Individual-site reports and a combined multi-site overview
- Weekly or monthly email summaries
- Google Search Console metrics for search queries, clicks and impressions
Pricing
USD pricing: 100,000 monthly pageviews/events costs $15/month or $150/year; 200,000 costs $25/month or $250/year; 500,000 costs $45/month or $450/year. Higher-volume plans are available. All plans include the same analytics features and at least 50 sites, sharing the usage allowance. Extra 50-site packs cost $10/month or $100/year. No free plan; the 7-day trial requires a card and renews into a paid subscription unless canceled.
100,000 monthly usage
$15 / Per month, billed monthly
- 100,000 shared pageviews/events
- At least 50 websites
- All analytics features
- $150/year with annual billing
200,000 monthly usage
$25 / Per month, billed monthly
- 200,000 shared pageviews/events
- At least 50 websites
- All analytics features
- $250/year with annual billing
500,000 monthly usage
$45 / Per month, billed monthly
- 500,000 shared pageviews/events
- At least 50 websites
- All analytics features
- $450/year with annual billing
Frequently asked
- Does Fathom use analytics cookies?
- No. Fathom says its analytics do not require a cookie-consent banner. Other services installed on a website can have their own consent requirements.
- Can I use Fathom on several websites?
- Yes. Every plan includes at least 50 websites, with the pageview and custom-event allowance shared across sites. Additional site packs are available.
- Can I see Google search terms in Fathom?
- Yes, after connecting a Google Search Console property. Search data normally arrives two to three days later and cannot be connected to a particular Fathom conversion or pageview session.
