Overview
Xero and QuickBooks Online dominate SMB accounting. Xero wins on clean UX and international support; QuickBooks leads in US market share and accountant familiarity.
Pricing
Xero from $15/mo; QuickBooks Simple Start from $35/mo.
Best for
Xero for modern SMBs with global operations. QuickBooks when your accountant or bookkeeper already standardizes on Intuit.